USAA Army-Navy Game 100 Year Experience
The Ask: USAA wanted to create an interactive and engaging fan experience for the 2022 Army-Navy game in Philadelphia, PA, to celebrate the event's 100 year anniversary.
The Solve: My team created a split brand activation that welcomed fans to experience the historical rivalry over time, from 1922 through the present day.
My Role: Art Director / Creative Team Member / Project Concept Development / Digital and Print Branding
Event Photos & Brand Collateral
Army-Navy Game Logo Lockup
USAA Army-Navy Game 100 Year Experience - Sizzle Reel
USAA 2022 Army-Navy Game 100-Year Experience Commemorative Ticket
USAA Army-Navy Game 100 Year Experience - Activation Exterior
1922 game program: We digitized the 1922 Army-Navy game program where guests could swipe through the pages.
To take the experience an extra step we animated the vintage photos in the style of a deep fake.
To take the experience an extra step we animated the vintage photos in the style of a deep fake.
1922 Tailgate: We showcased what tailgating looked like 100 years ago featuring the Elcar, the first car the USAA insured in 1922. We told the story of what tailgating was like, from the food fans ate to the fashions they donned.
1922 uniforms: After searching long and hard for actual uniforms from both academies we found that they simply did not exist, so we recreated them. We worked with an Oscar-nominated costume designer to recreate both uniforms with authentic materials and colors.
Portal tunnel: We bridged the years of 1922 and 2022 with a portal tunnel highlighting key rivalry and USAA moments over the 100 years.
2022 Virtual Receiver: To represent fans in the present day, we showcased how technology has been used for training through our virtual receiver game. Both fan bases went head to head to test their reaction skills by catching virtual passes through kinect technology.
