IPHCA Annual Leadership Conference 2024
The Ask: The Illinois Primary Health Care Association (IPHCA) wanted to create a full brand identity for its Annual Leadership Conference in October 2024 that would create excitement and energy around the event, while reinforcing the organization’s existing brand identity, and ultimately increase attendance and capture attention on social media.
The Solve: I created a set of brand guidelines for ALC 2024 that would keep all collateral, including print, digital, or experiential items all within established parameters. The brand guide uses line, color, shape, and texture to communicate the objectives of ALC 2024 in a dynamic and exciting way.
Once the brand guide was developed and refined, I had the opportunity to design a majority of the brand collateral, including print and digital items, social media graphics, signage, and an experiential brand activation.
My Role: Sole Creative / Designer & Art Director / Concept / Digital & Print Branding
Brand Guide Preview
Digital + Print Brand Collateral and Event Photos
Program Guide Outer Folder
Program Guide Folder Back
Program Guide Interior
Program Guide Interior
Program Guide Interior
Program Guide Interior
Program Guide Interior
Program Guide Interior
Program Guide Interior
Program Guide Interior
Program Guide Interior
Conference Name Badges
Closeup of Conference Name Badges
Conference Stickers
Program Guide Folder Stuffing
Program Guide Stuffing with IPHCA Team
Conference Signage
Registration Desk Signage
Tailgate Party Banners
Sponsorship Poster
Event Photography at Lake Geneva Resort
Email Header Graphic
Social Media Graphic
Social Media Graphic
Social Media Graphic
Social Media Graphic
Social Media Graphic
Social Media Graphic
Social Media Graphic
Social Media Graphic
External Social Media Graphic
