IPHCA Annual Leadership Conference 2024

The Ask: The Illinois Primary Health Care Association (IPHCA) wanted to create a full brand identity for its Annual Leadership Conference in October 2024 that would create excitement and energy around the event, while reinforcing the organization’s existing brand identity, and ultimately increase attendance and capture attention on social media.
The Solve: I created a set of brand guidelines for ALC 2024 that would keep all collateral, including print, digital, or experiential items all within established parameters. The brand guide uses line, color, shape, and texture to communicate the objectives of ALC 2024 in a dynamic and exciting way.
Once the brand guide was developed and refined, I had the opportunity to design a majority of the brand collateral, including print and digital items, social media graphics, signage, and an experiential brand activation.
My Role: Sole Creative / Designer & Art Director / Concept / Digital & Print Branding



Brand Guide Preview


Digital + Print Brand Collateral and Event Photos

Program Guide Outer Folder

Program Guide Folder Back

Program Guide Interior

Program Guide Interior

Program Guide Interior

Program Guide Interior

Program Guide Interior

Program Guide Interior

Program Guide Interior

Program Guide Interior

Program Guide Interior

Conference Name Badges

Closeup of Conference Name Badges

Conference Stickers

Program Guide Folder Stuffing

Program Guide Stuffing with IPHCA Team

Conference Signage

Registration Desk Signage

Tailgate Party Banners



Sponsorship Poster

Event Photography at Lake Geneva Resort

Email Header Graphic

Social Media Graphic

Social Media Graphic

Social Media Graphic

Social Media Graphic

Social Media Graphic

Social Media Graphic

Social Media Graphic

Social Media Graphic

External Social Media Graphic
