UFCX Fan Experience
The Ask: UFC came to us to create their 10th Annual Fan Experience, during International Fight Week in Las Vegas, Nevada. They asked us to create an immersive branded experience that would give fans unparalleled access to UFC Champions, Hall-of-Famers, Top-Ranked Contenders and other UFC Personalities.
The Solve: In response to UFC's ask, we developed an enormous two-day event that came to life through print, digital, and experiential media. Fans were able to meet UFC personalities, participate in interactive games, and see behind the scenes of content creation, all in a uniquely designed, UFC-branded environment.
My Role: Developing branded print/digital materials, Social Media Hub art direction,
Partner Activation and UFC Store Art Direction.
Partner Activation and UFC Store Art Direction.
UFCX 2022 Sizzle Reel
UFCX Exterior Signage
Interactive UFCX Signage and Photo Opp
Interactive UFCX Signage
UFCX Entrance Hall Signage
UFCX Live Event
UFCX Social Media Hub
UFCX Social Media Hub
UFCX Social Media Hub
UFCX Sponsor Step and Repeat/Fan Meet and Greet
UFCX Sponsor Step and Repeat/Fan Meet and Greet
UFCX Main Stage
Meet and Greet
Meet and Greet
UFCX Main Stage
Meet and Greet
Meet and Greet
Sponsor Step and Repeat
UFCX Showcase
UFCX Main Stage
UFCX Showcase
Sweepstakes Digital Signage
UFCX Sponsor Photo Opp/Step and Repeat
