USAA's Fort Innovate
The Ask: The client, USAA, wanted to celebrate their 100 year anniversary while also highlighting their company's family and military connections. My creative team aimed to find parallels between the client's 100 years of innovations and the military's last 100 years of innovation.
The Solve: My team created a traveling innovation lab named, “Fort innovate” that toured across the United States. Our main target was family, with an emphasis on kids, as they are the next generation of innovators. The STEM inspired lab allowed kids and their families to solve tasks using the military innovations as their tools.
My Role: Art Director / Creative Team Member / Branding / Activation Planning & Design
USAA Fort Innovate, Innovation Lab Exterior
USAA Fort Innovate, Innovation Lab Interior
USAA Fort Innovate, Innovation Lab Interior
USAA Fort Innovate, Innovation Lab Interior
USAA Fort Innovate, Innovation Lab Interior
