TwitchCon
The Ask: Capital One wanted to create an immersive and fun experience at TwitchCon in San Diego utilizing their mobile Capital One Cafe Pod to create buzz for the brand partnership and engage TwitchCon attendees.
The Solve: We created an engaging brand experience centered around the Capital One Cafe Pod where TwitchCon attendees could relax and recharge, enjoy Minecraft snacks right out of the game, and attend a meet & greet with popular Twitch personality, @HannahxxRose. Takeaways included custom designed enamel backpack pins.
My Role: Branding, Event Concept, Art Direction Lead
Event Photos & Brand Collateral
TwitchCon Capital One Cafe Pod
TwitchCon Capital One Experience
TwitchCon Capital One Cafe Pod- Side View and Digital Screens
Brand Ambassadors at the TwitchCon Capital One Experience
Branded Signage, Photo Wall, and Bar Area of Capital One Cafe Pod
Meet & Greet in Action
TwitchCon Capital One Experience- Tabletop Decor
Custom Design Enamel Pin Takeaway- Final Product
Minecraft Snacks
Branded Cold Brew Bar
Brand Ambassador at TwitchCon Capital One Cafe Pod Experience
TwitchCon Capital One Cafe Pod Experience
Brand Ambassador Uniforms
TwitchCon Logo Lockup
Branded Digital Graphics for Pod Interior
Branded Digital Graphics for Pod Interior
Branded Digital Graphics for Pod Interior
Branded Media Release
Branded Signage
TwitchCon Capital One Meet & Greet- Step and Repeat
Branded A-Frame Signage
Branded A-Frame Signage
Branded Social Media Graphics
Branded Social Media Graphics
Branded Social Media Graphics
Branded Enamel Pin Packaging
