Capital One and Twitch joined forces in October 2022 at the annual TwitchCon in San Diego, California. Along with a team of creatives at 160 Over 90, I put together a branded experience for the Capital One Cafe Pod within the larger convention space. Inside the Pod there were not only refreshments, but tables to relax and recharge and the option to take part in a meet and greet with a popular gaming personality. My role in the process included establishing an overall look and feel for the space, keeping in mind the brand guidelines, and creating assets that reflected that look and feel for digital, print, and social platforms.
