Minute Maid Monsterz | Packaging
[ Personal Project ]
From Minutes to Moments
Time seems to slip through our fingers. Making each moment count is easier said then done.
Minute Monsterz ignite imagination. Interactive packaging brings wonder and joy to snack time.
It's okay to play with your food. A moment played is never wasted.
Minute Monsterz ignite imagination. Interactive packaging brings wonder and joy to snack time.
It's okay to play with your food. A moment played is never wasted.
The Ask: Design and create a new package for a Minute Maid juice boxes within a 48-hour period.
The Solve: My team decided to create a playful and interactive redesign for the juice box package that not only
engages imaginative children, but encourages healthy snacking by making sipping on a juice a little more fun.
We created three different Monster characters that correspond with respective flavors, including:
Minute Maid Sourclopz Lemonade
Minute Maid Ahhh-pple Apple Juice
Minute Maid Rawrberry Strawberry Punch
Each of the Minute Monsterz juice boxes has a set of eye(s) and interactive pop-out arms and hair (or antenna).
Upon popping out the arm or hair flaps, the packaging becomes more interesting, revealing delightful patterns and surprisingly fun characteristics of the Monsterz. With a little imagination, snack time can become a Monster party!
engages imaginative children, but encourages healthy snacking by making sipping on a juice a little more fun.
We created three different Monster characters that correspond with respective flavors, including:
Minute Maid Sourclopz Lemonade
Minute Maid Ahhh-pple Apple Juice
Minute Maid Rawrberry Strawberry Punch
Each of the Minute Monsterz juice boxes has a set of eye(s) and interactive pop-out arms and hair (or antenna).
Upon popping out the arm or hair flaps, the packaging becomes more interesting, revealing delightful patterns and surprisingly fun characteristics of the Monsterz. With a little imagination, snack time can become a Monster party!
My Role: Creative Team Member / Concept Development / Design + Illustration Team
Copywriting Team / Prototype Development
