Scratch Bakery | Restaurant Branding
[ Personal Project ]

The Ask: Create a restaurant concept based on a member of your family. Develop the brand identity for the restaurant, including the logo, menus, signage, interior/exterior, and any brand collateral.
The Solve: I created a do-it-yourself bakery based on my Grandfather, and the fib he liked to tell anyone who would listen: that he used to bake delicious cakes for the family on special occasions. At Scratch Bakery, customers work (with a little help from our bakers) to create beautiful custom cakes, and can feel good claiming they made their cake from "Scratch"!
My Role: Original Concepts / Sole Creative


Scratch Bakery Storefront Design

Scratch Bakery Menu Design

Scratch Bakery Menu Clipboards and Merch Store Items

Scratch Bakery Cakes and Merch Store Items

Scratch Bakery Menu Boards & Front Counter Design

Scratch Bakery Logo Ideation