Visa x Sofar Sounds (NY)
The Ask: Hold an exclusive/elevated Sofar Sounds concert experience for Visa cardholders on the east coast.
The Solve: We brought Visa and Sofar Sounds together for a uniquely immersive experience at Great Jones Distillery in New York, where Visa cardholders could mingle and explore the venue, take in a live musical performance, and participate in a professionally-guided whiskey tasting. The pièce de résistance involved a secret passage entryway moment to kick off the experience.
My Role: Art Direction lead, branding & event concept and execution
Event Photos & Brand Collateral
Great Jones Distillery branded event interior
Interior event branding
Great Jones Distillery menu cards and event interior
Branded menu cards
Whiskey tasting branded place cards
Whiskey tasting branded place cards and tabletop
Great Jones Distillery musical performance
Great Jones Distillery musical performance
Great Jones Distillery Branded Gift
Great Jones Distillery Branded Gift Takeaway
Branded Signage
Branded Menu Cards
Branded Artist Lineup Cards
